Hello, it looks like you are using an out of date browser. For the best experience, please consider upgrading to Microsoft Edge, Google Chrome, or Firefox
back Back to Listings

Industry Start - With Mark Ferguson from neXtgen Agri

Written by
Georgia Kerin
Date posted
21 September 2025
Categories
Kerin Poll Merino
Toolbox
Blogs neXtgenminiseries Industry start no text
video-thumbnails Industry-Start
Driving Profit in Sheep and Merino Breeding: Fertility, Growth and the Next Frontier

In this video, Nigel is out in the paddock with Mark Ferguson from neXtgen Agri, talking about one of the foundations of Kerin Poll Merino: how we drive turnover and profit by converting grass into high quality, saleable livestock products as quickly as possible.

Nigel explains that it is one thing to have an opinion, but it is valuable to get the perspective of someone like Mark, who works right across New Zealand and Australia with a wide range of sheep flocks. That outside view helps us benchmark where the industry is heading, regardless of breed, and it gives context to how we keep building the Merino enterprise here.

Fertility and Growth as the Fundamentals

Mark is clear that fertility and fast growth are the fundamentals of sheep production. Without lambs on the ground there is no cash flow, and without growth, costs mount quickly. If lambs are slow to grow, they take too long to finish, which drives up maintenance feed costs and adds unnecessary labour to the system. For any livestock business, and particularly in Merinos, those two traits, fertility and growth, are the starting point for profitability.

The True Cost of Slow Growth and Low Fertility

Nigel builds on this by pointing out something we rarely hear discussed, the real cost of slow growing and low fertility sheep. Social media and industry talk often focus on traits like fat, muscle or dag management, but the single biggest cost in sheep and Merino enterprises is animals that do not grow quickly or fail to produce enough lambs.

We believe we must have animals that can hit 25 to 26 kilos by five and a half to six months if the season allows, with the genetics to go on to 38 kilos if required. Having that choice, built into the genetics of the flock, is critical. The biggest cheat sheet to labour efficiency is selling those animals quickly. The earlier they leave the farm, the more time our team has to manage grass and fine tune production systems. Nigel often says the biggest one percenter in the business is fast early growth and plenty of lambs on the ground, with all other traits added on top.

Building Labour Efficiency and Adding Value

Mark agrees, adding that labour efficiency also comes from reducing the need to chase problems. Worm resistance, dag resistance and fly resistance are essential traits because they save time, money and stress in livestock systems. Beyond saving costs, there is also the opportunity to add value through carcass quality, IMF (intramuscular fat) and maintaining wool quality. These are the traits that deliver upside and create premium opportunities for Merino seed stock producers and their clients.

Fertility Benchmarks and Mindset Shifts

Nigel explains that in our flock, fertility means nothing less than 135 percent weaned in Merino to Merino matings, not marked but weaned. That is the standard we aim for. Mark notes this represents a mindset shift for the whole industry. Instead of being comfortable with 80 or 90 percent, we need to reimagine what is possible.

Nigel compares it to the four minute mile. For years it was said that no human would ever run it. Once one man did, 47 more broke the barrier within nine months. The same applies to sheep production. Once someone proves higher fertility and growth rates can be achieved, there is no reason others cannot follow and improve.

The Next Phase: IMF and Genomics

What excites us about the next phase of Merino breeding is the integration of IMF into the genetics. This year, we have four rams ranked in the top 1 percent in Australia for IMF. These are the kinds of traits you cannot see by eye, but they create real value for clients who buy seed stock. With the use of genomics and ASBVs, we can now bring IMF and other value adding traits quickly into the package under the skin of the animal. For us, it is a clear direction to move in and keep pushing Merinos forward.

Related News

View All
Blogs neXtgenminiseries risk-management
Kerin Poll Merino
Toolbox
Risk Management - With Mark Ferguson neXtgen Agri
If you’re treating risk management like a part-time job, you better go and find a full-time job.

Hear Nigel and Mark Ferguson from neXtgen Agri dig into risk management and the future of the Merino. For us, risk management starts with the genetics of the sheep. Nigel and Mark explain that early growth, fertility and compact body type allow Merinos to be turned off farm quicker, reducing exposure to climate extremes and market volatility.
Read More
Risk Management - With Mark Ferguson neXtgen Agri
Blogs neXtgenminiseries wealth-in-wool
Kerin Poll Merino
Toolbox
Wealth In Wool - With Mark Ferguson neXtgen Agri
Wool is often underestimated, but for us it is one of the best risk management tools a sheep business can have. In this chat with Mark Ferguson from neXtgen Agri, Nigel explains how we treat our wool clip differently to most.
Read More
Wealth In Wool - With Mark Ferguson neXtgen Agri
Blogs neXtgenminiseries Stocking-rate
Kerin Poll Merino
Toolbox
Stocking Rate - With Mark Ferguson neXtgen Agri
Hear Nigel and Mark Ferguson from neXtgen Agri on how Merinos are changing the game. Today’s ewes can be run at higher stocking rates and bounce back in condition faster than ever, lifting lamb survival to over 86 percent.
Nigel explains that decades of measuring and culling have paid off, turning invisible traits into visible progress. From predicting weaning percentages at scanning to stacking the one percenters, he says the last five years have taught him more about breeding sheep than the previous forty.
Read More
Stocking Rate - With Mark Ferguson neXtgen Agri

Thank you for completing the form

Download
Drag More
More